MG unveils concept store in Wales

Families in Cardiff will soon be able to add a new car to their shopping list following the launch of MG’s second UK concept store. Based in St David’s Dewi Sant, which attracts more than 38 million visitors a year, MG’s first such store outside of London will offer a dynamic, immersive and modern retail experience for customers.

The 1,610-square foot retail boutique has been designed to reinvent the car buying journey. The store features a video screen wall, interactive iPad stations and will also include a dedicated lifestyle space. A collection of vehicles will be on display, representing models in the MG3 and MG GS ranges, with the much-anticipated MG XS in store by early November.

Product champions will welcome visitors to the store and be on hand to talk people through every feature of the cars. Test drives can be booked in store, while the team will also help customers to arrange part exchanges and offer information on the financing options that MG Motor UK can provide.

Matthew Cheyne, Head of Sales and Marketing, MG Motor UK Ltd commented: “It has been an exciting year for MG Motor UK, and we are delighted to partner with Nathaniel Cars in Cardiff to launch our second concept store. They have designed an environment that puts the brand at the forefront of car retailing, and it is exciting to see our range of sporty, dynamic cars sitting alongside retail giants like Apple and Pandora.”

Nathan Griffiths, sales manager at Nathaniel Cars, added: “The flexibility within the shopping centre has allowed us to create a cutting-edge dealership that is at the forefront of engaging retail experiences. Using state-of-the-art technology, visitors will be able to visualise the staggering number of customisation options that MG offers.

Combined with a friendly atmosphere and great service, it is just another reason to love MG.”

St David’s MG in Dewi Sant is located on Cathedral Walk, Cardiff and opens on 6 September. To visit the dealership, or to find out more about the full MG range, visit: www.mg.co.uk