MG taking the cars to the people

With an aggressive network development and sales plan in place for 2016, MG Motor are covering plenty of ground ensuring as many people as possible get a look at their cars.

MG’s events team have a full programme mapped out showcasing the popular supermini, the MG3, and the newly launched SUV, the MG GS, in popular UK destinations and events likely to draw in high footfall. Last week alone, the MG team were present at Snetterton supporting the Dunlop MSA British Touring Car Championship (BTCC) team as well as taking part in the BBC Children in Need event CarFest North, both popular events for families. Radio 2 DJ Chris Evans, who organises the event, even visited the MG stand taking part in the Racing Bug, MG’s remote-controlled racing game, and left his mark by autographing the event unit.

Matthew Cheyne, Head of Sales and Marketing for MG, said: “It’s important that, as well as supporting our growing dealer network with product placements, we continue with our national programme of taking the cars to the people. We relish the challenge to showcase our products, allowing people unfamiliar with the MG brand to have a good look at the cars we’re now producing.

“We get fantastic feedback on both the MG3 and our new MG GS – both packed with features. People are really impressed with the spec and trim levels they can have for their money across the range so it works really well having the cars seen by masses of people in one place.”

MG Motor recently achieved record growth in July and are determined to reach 5,000 sales by the end of the year. Dealers joining the network are already seeing the success the national team bring to them through events such as BTCC and CarFest North etc. showing a positive interest in the new models MG are producing.