MG expansion continues with new dealership in Coventry

MG’s latest dealer opens today in Coventry, one of the few cities that can rival the famous MG brand in terms of motor industry heritage. 

Coventry MG becomes the 22^nd new dealer appointed this year as the brand continues its major expansion. While new car sales in the UK are currently growing at around 10 per cent so far this year, MG has outpaced the market with a 556 per cent increase to become Britain’s fastest growing brand.

The new Coventry dealership, Coventry MG, is on London Road which is one of three ‘motor alleys’ in the city once dubbed the UK’s ‘Motor City’.  MG Coventry is part of the Coventry Motor Group and Managing Director, Jason Wainwright, is confident that MG will sell well in a city with such strong connections to the British motor industry.

Jason said: “The return of the MG brand has been remarkable and, having driven both the MG6 and MG3 models, I can see why. They are fantastic cars offering great value for money.”

“My grandfather had lots of MGs and his passion for the brand was passed to my dad and now I’ve inherited it. MG has always been about passion and affordable fun and these latest cars have all the character and charisma of classic MG’s. I just can’t wait to get started selling them.”

The London Road site has been associated with car sales for more than 17 years and the Coventry Motor Group have sold Mazda, Fiat and Suzuki cars. The company has built up a strong reputation for excellent customer relations and service.

The new outlet will serve what has been a key open point in MG’s dealer fast-growing network. They will cover both Coventry and number of large Warwickshire towns, including Rugby, Warwick and Leamington Spa.

Jason said: “It’s tremendously exciting for us. MG is a brand that is really going places. We’ve already taken on an additional specialist salesman and this may generate more jobs in the future.”

Coventry MG’s appointment comes just as news broke that Autocar, one of the most respected automotive magazines in the world, included the new MG3 supermini in its list of ‘The 50 Best Cars on Sale Today’ putting it ahead of cars such as the Audi TT.

Autocar’s verdict on the MG3 said: “The 3 is cheap, attractive, effective and fun. Just like an MG should be, in other words.” MG3 prices range from £8,399 to £9,999.”

Sitting alongside the MG3 at Coventry MG is the multi-award winning MG6 GT. It was voted Britain’s Best Handling car in the 2014 Auto Express Driver Power Awards and sixth Best Car to Own.

It’s been a busy time for MG. Last week the company collected its first manufacturer title in the Dunlop MSA British Touring Car Championship at the TOCA Night of Champions, wrenching the title from Honda which held it for the previous four years.

So far in 2014 new MG dealerships have opened in Barnes, West London; Newcastle, Leicester, Harrogate, Doncaster, Northampton, Norwich, Swindon, Falmouth, Brecon, Maidstone, Wareham, Exeter, Oxford, Havant, Torbay, Oldham, Glasgow, Christchurch, Newtownabbey and Nelson.